How can we build a brand to shine a light on the underground art scene in London, inspiring young creatives?
Built on the feeling when inspired, URGE reflects the energy of artists and the connection to their work and the rest of the world through the sales of limited tee's. A contemporary, responsive logo acts as a framing device, allowing Urge branding to flex across various mediums.  Clean and edgy digital design entices the young customer to feel part of the brand.
Brand roll out, campaign, concept, print, packaging, digital, typography, illustration, colour, layout, B2C
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