Cipher
How can we rebrand London’s Spy Museum to engage young locals?
A mysterious, suggestive tone of voice and vibrant palette brings focus to the new digital interactive technology at the Spy Museum. The coding design language used across the branding aims to engage a younger audience.
Branding, concept, roll-out, typography, image treatment, typesetting, print, digital, interactive, environmental graphics and signage
![](https://cdn.myportfolio.com/cc55ac12-6df6-496b-bc54-793cf2772822/7f3aabed-3ce5-4e16-9952-7ef5565bebd4_rw_3840.jpg?h=b5a77c9b2672d2fc5158b81d82e3a492)
![](https://cdn.myportfolio.com/cc55ac12-6df6-496b-bc54-793cf2772822/cbb2fe7e-cb4f-42b2-a6ae-a4bb664b41ca_rw_3840.jpg?h=1dcaf8ace905d450c05cbe82b6dc9a7d)
![](https://cdn.myportfolio.com/cc55ac12-6df6-496b-bc54-793cf2772822/8ecee0c4-d713-4201-b146-d1666fb4d28b_rw_3840.jpg?h=a1db86c9a3f928544b6017fa76f23d96)
![](https://cdn.myportfolio.com/cc55ac12-6df6-496b-bc54-793cf2772822/77d61ad3-6235-4e8c-8538-8805407fc23d_rw_3840.jpg?h=38ed263304010b04804bdeed5ecf41b1)
![](https://cdn.myportfolio.com/cc55ac12-6df6-496b-bc54-793cf2772822/5ce6e2b3-7f3d-4404-afe3-0beba8cde859_rw_3840.jpg?h=b5f74487f89c592cf67369101ae04d1d)
![](https://cdn.myportfolio.com/cc55ac12-6df6-496b-bc54-793cf2772822/d65dcdfc-fb9e-4aef-aea6-05229233e965_rw_3840.jpg?h=f1ca513dbf721843a74d6586a4255ee9)
![](https://cdn.myportfolio.com/cc55ac12-6df6-496b-bc54-793cf2772822/292c0951-4ed8-457a-be8f-7a8871ccc5b0_rw_3840.jpg?h=dfa056f6ff8402396316d602211c7231)