JTI
How can we digitally present our new e-vape technology, providing the ultimate sustainable experience and offering fulfilling ritual moments?
Following the ideation sprint for the new new e-vape technology, two concepts were developed: ‘The sustainable e-vapour’ and ‘The conscious e-vapour’. I produced two prototypes to test on users and create insights to then be analysed and refined into a more concrete digital solutions. I developed the branding, tone of voice and landing pages for the two concepts to be tested.
Concept dvlpt, style guide, ideation landing page, typsetting, prototype, web, figma, UX, user flow, user testing
